Employee advocacy, built for B2B teams
Supergrow runs AI-guided interviews with your executives and team members, then turns those conversations into on-brand LinkedIn posts, with the approval workflows marketing needs to stay in control.
7-day free trial · Activating 10+ executives? Get a guided demo for your team.
Trusted by leading B2B companies
The business case for employee-led content
Your executives' networks are your largest untapped distribution channel. Here's what the data shows.
12×
Larger reach
Employee networks are 12× larger than a company's own following
95%
Open to outreach
Of hidden buyers say strong thought leadership makes them more open to outreach
75%
Trust over marketing
Of decision-makers say thought leadership is more trustworthy than product sheets or marketing materials
60%
Brand discovery
Of buyers discover new brands through creator and employee content
Capture Expertise
AI-guided interviews that surface real insights
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Adaptive questioning
The AI adjusts questions based on responses, going deeper on interesting threads.
✓
Multiple posts per session
Each interview generates 3-5 distinct posts from the same conversation.
✓
No prep required
Team members just show up and talk about what they know.
Authentic Voice
Content DNA ensures every post sounds like them
✓
Voice attributes
Captures tone, vocabulary preferences, and signature phrases they actually use.
✓
Topic ownership
Defines what topics each executive should speak on.
Marketing Control
Centralized workflow keeps you in control
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Custom approval chains
Route to comms, legal, or direct to publish based on your needs.
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One-click actions
Approve, request changes, or schedule without leaving your queue.
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Content calendar
See all scheduled posts across team members in one view.
Organisation Management
Full visibility and control across your team
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Workspace visibility
See all drafts, scheduled posts, and activity across every team member's workspace.
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Publish on behalf
Create and publish key content for team members who need extra support.
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Share inspiration
Push content ideas and top-performing posts to team members' workspaces to spark their next post.
Weekly Insights
Weekly reports that help your team level up
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Performance highlights
See which posts resonated and why, so your team can double down on what works.
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Personalized recommendations
Each team member gets tailored tips to improve their next posts.
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Progress over time
Track growth in reach, engagement, and posting consistency week over week.
Drive Adoption
Challenges that keep team members engaged
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Custom challenges
Create themed challenges around events, product launches, or initiatives.
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Leaderboards
Friendly competition shows who's posting and who's on a streak.
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Automated reminders
Team members get nudges without you having to chase them.
Everything else you need to run a complete employee advocacy program
Beyond content creation, Supergrow handles security, team management, engagement, and publishing, so you can run everything from one platform.
7-day free trial · Activating 10+ executives? Get a guided demo for your team.
Account Security
LinkedIn®-safe by design. No bans, no risks.
Your team's LinkedIn® accounts are their most valuable professional asset. Supergrow uses official APIs and compliant methods only, so you scale thought leadership without putting anyone's account at risk.
Post Generation
Turn any content into a LinkedIn® post
Your team already creates great content, it's just not on LinkedIn®. Drop in a PDF, YouTube video, or online article, and Supergrow turns it into posts that match each person's voice. No blank page, no starting from scratch.
Engagement
Help your team show up beyond just posting
Posting is only half the game. Engage helps your team stay active in conversations, building relationships and visibility without spending hours scrolling LinkedIn®.
Publishing
Draft, review, and schedule in one place
Create drafts, get approvals, and schedule posts across your team's accounts. No more copy-pasting or last-minute publishing. Everything is queued and ready to go.
What our customers say about us
12 executives posting weekly
We'd been trying to launch an employee advocacy program for two years. Everyone agreed it mattered, but no one had time. Supergrow got 12 of our leaders posting consistently within the first month.
Grishcha
Growth at Join
First-draft satisfactions
Our CTO was skeptical—he'd rejected every ghostwritten draft we'd ever sent. After his first Supergrow interview, he approved the posts without a single edit. He said it actually sounded like him.
Eddie Guevarra
100% visibility
Managing 8 team members' LinkedIn® accounts used to mean constant Slack messages and last-minute surprises. Now I see every draft, every approval, every scheduled post in one place. The chaos is gone.
Tripti Chadda
40+ team members active
Getting our sales and customer success teams to post on LinkedIn® felt impossible. Once we launched challenges with leaderboards, everything changed. Now over 40 team members are posting regularly and actually competing for streaks.
Harriet Bunting
Your team's voice is your most underused growth asset.