AuthoredUp Review 2024
Utsav Patel
Updated: Aug 21, 2024
One tool that often comes up in discussions is AuthoredUp—a platform designed to enhance your LinkedIn experience by streamlining content creation and boosting engagement.
But the real question is: Is AuthoredUp the best choice for your needs?
In this article, we’re going to dive deep into what AuthoredUp has to offer. We’ll explore the features that make it stand out, weigh the pros and cons, and give you a clear breakdown of the pricing options.
Let’s kick things off with a quick overview before we delve into the details.
AuthoredUp Overview
Pros
It connects with LinkedIn and you can use it from LinkedIn directly
Analytics is good. It is not fully reliable but the graphs are good.
The calendar view is good, and the preview in the calendar is great as well.
Once you sign up, it will pull in all the historical post of your account, and you can reuse them to compare the performance as well.
There is support for company page posting, which is good.
Cons
There is no carousel generator feature.
There is no engage feature, which is crucial for growing on LinkedIn.
There are no AI features that can help you write content faster and save your time.
If you are serious about growing on LinkedIn, AuthoredUp may fall short because certain key features are not available.
AuthoredUp Introduction
AuthoredUp is a useful tool for anyone serious about their LinkedIn presence. This tool is designed to improve your LinkedIn content creation process by including powerful features for writing, editing, and in-depth analysis.
Here are the key features of AuthoredUp.
Comprehensive content stats:
When you connect your LinkedIn account, you will see all of your posts in one place, allowing you to manage and review your content library more efficiently.
I really like the feature that calculates average and median figures for each time period.
Use these insights to continually improve your content strategy.
Post Preview and Scheduling:
Preview your LinkedIn posts before they go live to ensure they look great and convey the intended message.
Schedule posts for future publication to maintain a consistent posting schedule that engages your audience without requiring manual effort.
Performance Tracking:
Continuously monitor your posts' performance to determine their effectiveness and refine future strategies.
Access detailed analytics to identify trends, optimize content, and improve results over time.
Let's check some of the key features of AuthoredUp.
Post Editor
AuthoredUp's standout feature is its versatile editor, which is designed to make creating LinkedIn posts simple.
One of its primary advantages is the ability to preview your post in real time, allowing you to see exactly how it will appear on LinkedIn across multiple devices—whether a phone, tablet, or computer. This ensures that your content is polished and professional before going live.
The "see more" feature in the preview is interesting because it highlights how your hook will be displayed, which contributes to the scroll-stopping effect.
To help with this, the tool includes a "hook generator," which suggests different ways to begin or end your posts, making it easier to capture your audience's attention.
Additionally, the editor includes snippets, which allow you to quickly insert elements like signatures, CTAs, and special characters by simply selecting text. This makes the process of creating and refining content more efficient and seamless.
You can also use the editor directly from the LinkedIn UI, which is an important feature that no other tool has. The extension provides access to almost all of AuthoredUp's features.
Calendar View
AuthoredUp has the best calendar view of all LinkedIn tools, and no one comes close. It provides an amazing experience when scheduling content and simply tracking the pipeline once it is scheduled.
Content Calendar Visualization:
AuthoredUp offers a comprehensive "Content Calendar" feature that allows you to easily visualize your entire LinkedIn posting schedule within a calendar interface.
This clear, organized view ensures you have full visibility of your content plan and helps you manage your posting schedule with ease.
Post Performance Tracking:
For each post you’ve published, the calendar provides the ability to preview the content and access detailed analytics, including impressions and reactions.
These insights help you monitor and analyze the effectiveness of your posts, leading to better-informed content strategies.
Scheduling Convenience:
If you haven’t started scheduling your posts yet, you’re missing out on a significant time-saving strategy.
Begin by scheduling directly on LinkedIn to streamline your posting process and maintain consistency.
Analytics
The analytics feature on AuthoredUp is pretty good, and it provides a better way to track numbers than LinkedIn's native options.
Some of the key benefits of AuthoredUp analytics are:
Tracks historical data before the sign-up period.
Provides unique data, such as median and average numbers.
User-Friendly Metric Tracking:
The tool provides an easy way to track key metrics such as engagement and click-through rates.
These metrics are automatically calculated and presented in a variety of visual formats, making key data easier to understand at a glance.
Visualizing Growth:
With features like the "Growth Timeline," you can easily visualize your progress over time, allowing you to spot trends and patterns in your LinkedIn activity.
This visualization shows you which strategies are effective and where adjustments may be required.
Data-Driven Optimization:
The tool's detailed insights are invaluable for making informed decisions to improve your LinkedIn presence.
Using this data, you can fine-tune your content so that it consistently resonates with and engages your target audience.
Posts
I was genuinely impressed by the Posts page, which collects all of my previous LinkedIn posts, along with their stats and detailed information, in one place.
This feature is extremely useful for evaluating the effectiveness of various types of content. With access to comprehensive data on engagement levels, click-through rates, and other key metrics, I was able to determine which posts resonated with my audience and generated the most engagement.
What distinguishes this tool is its ability to provide such detailed historical data. I have not found another tool that provides such a detailed look at previous posts, complete with metrics and insights, making it invaluable for refining and optimizing my content strategy.
Saved Posts
One of the standout features of AuthoredUp is its integration with your saved LinkedIn posts. This functionality is quite unique and particularly useful if you’ve previously curated a collection of valuable content on LinkedIn.
Instead of starting from scratch to compile your content, AuthoredUp can directly pull from your saved posts. This means you can effortlessly access and leverage the content you’ve already identified as noteworthy, without the hassle of recreating or manually compiling lists.
This feature is especially advantageous for those who have a substantial archive of high-quality posts saved on LinkedIn. It allows you to quickly reference and utilize your saved content, making it easier to build on past successes and maintain a cohesive content strategy.
Pricing
Individual Plan: $19.95 per month
Individual users have only one option; there are no downgrades or upgrades available for individual creators.
There are no post limits or analytics limit, which is great.
The company page is included in the price, so there is no need to purchase a team seat to manage your company page.
Business Plan: $14.95 per user per month
Includes all features of the Individual Plan.
Designed for teams and businesses.
Offers advanced features: draft sharing, team management, and profile connectivity
Key information:
Pricing is reasonable for content creators.
Missing Feature: Lacks a content generator, which would add value at this price point.
Engage is one of the biggest features that is not available.
Hidden team cost: As the number of users increases, your cost rises significantly, whereas Supergrow offers ten team seats for $99, which would cost $150 with Authored Up.
Who is it best for?
Expert writers:
If you do not need help writing AI or inspiration content, AuthoredUp could be a good option.
It is a basic tool, so you can simply go in and schedule content, and it will be published at the appropriate time.
For teams:
AuthoredUp is a great choice for small teams looking for a low-cost solution.
Offers a comprehensive set of tools to help your entire team get started quickly and easily.
Designed to fit within a budget without compromising on essential features.
Ensures that you can onboard and equip your entire team without incurring high costs or unnecessary expenses.
After a thorough review of AuthoredUp, here’s my final verdict:
If you are a seasoned expert writer and are looking for a tool just for scheduling, AuthoredUp can do that for you.
If you are a small team, that is growing slowly, AuthoredUp can be good choice because of the flexible team pricing.
For any other use cases, AuthoredUp does not seem like a good choice, especially given that there are many other tools that offer more features at the same price.
The risk of extension, AuthoredUp claims to be a safe tool, but the extensions often violate LinkedIn's terms and conditions, putting your account at risk.
In my opinion, Supergrow's $19 plan provides better value than AuthoredUp's $19 plan.
Supergrow provides a more robust and scalable solution, complete with a broader range of features to help you improve your LinkedIn strategy.
