Taplio vs. AuthoredUp: Which Personal Branding Tool Wins? (2024)
Utsav Patel
Updated: Aug 30, 2024
Quick Comparison of Taplio vs. AuthoredUp
TL;DR of Taplio vs. AuthoredUp:
Here’s a quick breakdown of the entire blog:
If you’re looking for personal branding software to help you grow on LinkedIn and grow your audience, you should consider Taplio. It offers more features and better functionality than AuthoredUp for growing your brand.
When it comes to previewing content and scheduling it right from LinkedIn, AuthoredUp can become handy with their Chrome extension. You don’t have to open another tab.
There is a 3rd contender in the Taplio vs. AuthoredUp battle – Supergrow. If you are looking for a budget-friendly personal branding tool that allows you to do unlimited engagement, multi-auto comments, and other valuable features, you should seriously consider Supergrow.
Taplio vs. AuthoredUp: Finding The Right Personal Branding Tool
In this section, you’ll learn about the various features that Taplio and AuthoredUp have to offer.
Features that will help you write content, engage with others, and analyze your efforts will help you grow your brand on LinkedIn.
We’ll also compare the pricing plans and the pros and cons of each tool to find which tool is best suited for which use case.
Here’s what’s on the table for comparison:
Content Inspiration
Content Creation
Repurposing content
Engagement
Analytics
Pricing
Let’s dive in!
1. Content Inspiration
Many professionals today are looking for an all-in-one tool where they can do everything related to LinkedIn personal branding.
Imagine how much time and effort you could save if you could write better, on-brand content, engage with other people,, and analyze your efforts, from the same platform!
A lot, right?
That’s exactly why many LinkedIn personal branding platforms have started offering a content inspiration along with their primary product.
Here, we will compare Taplio’s and AuthoredUp’s content inspiration capabilities head-on to see who is better.
Taplio
Taplio is an all-in-one LinkedIn personal branding tool.
Taplio's content inspiration library has over 4 million pieces of content, making the search feature very useful for finding what you need.
You can search using profiles or keywords, giving you different ways to explore the library.
The search function includes filters to help narrow down your results. These filters are helpful when you're looking for specific types of posts or content.
To get better results, turn on the "optimize results for my account" option. This feature adjusts the search outcomes to match your profile and preferences, which can make the content you find more relevant to you.
AuthoredUp
AuthoredUp is a content creation tool with a primary focus on helping you preview & repurpose content and check the analytics of your posts.
It doesn’t have a database of content inspiration as of yet. Which is a deal breaker when it comes to LinkedIn personal branding.
Content inspiration plays a huge role when it comes to creating content. It helps remove the blank-page struggle of the users.
2. Content Creation
Next, let’s look at how easy it is to create content on both tools.
Taplio
Taplio offers you various ways to create content. You can create content using the following options:
Made-for-you content. Their AI analyzes who you are and what you talk about to generate relevant, high-performing posts tailor-made for you.
Create content based on the topic. You can enter your topic, and their AI generates content for you.
Tweak existing content. You can copy your old content, and their AI assistant can help you improve the post, change the tone, and much more.
And that’s not all!
With Taplio, you can schedule your LinkedIn post.
Once you are done with the content creation, you can easily schedule your post on your convenience. Taplio will ensure to publish the post at your scheduled date and time.
You can schedule as many posts as you want. There are no such limitations to that.
AuthoredUp
AuthoredUp doesn’t help you generate content with AI, unlike Taplio.
It can help you format your posts with bold, italic, and emojis.
AuthoredUp provides a readability score and word count to help you optimize your content for maximum impact.
Beyond all the editor features, they’ve got a library of 200+ hooks and CTAs to give you inspiration.
One interesting feature that AuthoredUp has is the Snippets. It helps you save your signatures, CTAs and hashtags to re-use them whenever you want.
3. Repurposing content
Next up on the list are the content repurposing features.
These are very essential when it comes to content creation, as they help make repurpose your content from different channels and mediums.
Let’s see how they measure up against each other.
Taplio
Taplio can help you repurpose content from an article or a YouTube video.
Whether it is your own content or a content that you liked, you can use their repurpose feature to help you create a LinkedIn post.
One thing to keep in mind when using this feature is that you can only use publicly available data to have the system create a post for you. Private docs or videos won’t work here.
AuthoredUp
On the other hand, AuthoredUp doesn’t have any of these, as they aren’t focusing on AI content generation.
This could be a huge drawback when considering between these two.
4. Engagement
Engaging with others is a critical part of growing on LinkedIn. You can’t just post & ghost.
LinkedIn is a social networking platform, so you will have to engage with others.
Posting without engaging with others is a huge No-No!
So, let’s look at which tools can help you streamline your engagement efforts.
Taplio
Taplio provides great options for engaging with your audience, friends, and influencers and replying to comments as well.
You can create lists of people based on various criteria and comment on their latest posts on Taplio.
Apart from that, Taplio also allows you to reply to the comments on your posts. Replying to comments on your own posts is both key for LinkedIn’s algorithm (increasing your reach) and to make people feel acknowledged and want to continue engaging with your content.
The good thing is that it helps you identify your unanswered comments and help you create replies for them.
AuthoredUp
AuthoredUp again falls short here. They don’t have an option to help users streamline their engagement efforts.
This is a huge drawback for a personal branding tool!
If you are using AuthoredUp, you either have to opt for another tool for your engagement needs or do it manually.
Instead of this hassle, we recommend that you use a dedicated tool that has an engagement feature.
5. Analytics
When it comes to building your personal brand on LinkedIn, it is critical to understand what makes your audience engage by monitoring content performance.
Without tracking, you are just shooting in the dark.
I’m excited to dig down on this feature as they both have this. Let’s look at what level of analytics they offer.
Taplio
All your important metrics are available on Taplio. Metrics like followers, impressions, profile views, likes, and comments.
Along with the high-level metrics, it keeps a record of the performance of all your posts so you can easily know what you should be doubling down on.
You can check views, engagement, likes, and comments at a post level.
AuthoredUp
Similar to Taplio, AuthoredUp provides high-level metrics. Along with those high-level metrics, AuthoredUp goes deep when it comes to analytics.
Here are all the things they provide on the analytics:
Complete Performance Dashboard: Track total, median, and average data for impressions, engagement, and reactions.
Audience Insights: Visualize the most frequent themes and keywords in your content.
Trend Graphs: See which posts contribute most to your success.
Winning Formats: Identify your most effective content types — images, documents, or videos.
Focused Analysis: Analyze specific periods to measure your profile performance with precision.
6. Pricing
Pricing is the most important part when it comes to deciding if the tool is right for your business.
The tool has to justify its Return On Investment (ROI).
Let’s compare and see which is the most economical tool for your needs.
Taplio
Taplio has 3 pricing plans.
Starter - $39 per month
Content inspiration
Content creation
Content scheduling
Personal analytics dashboard
Standard - $65 per month
Everything in Starter, plus:
AI-powered content & Chat Assistant
Engagement feature
Team features
Pro - $199 per month
Everything in Standard, plus:
Lead database
Taplio is on the higher end of the pricing spectrum, and it is one of the most expensive tool for content scheduling, content management, and engagement planning.
There are some hidden costs in Taplio pricing that you must be aware of when deciding between Taplio vs. AuthoredUp. Here are they:
Adding team members: Taplio doesn’t offer team plans, so each additional member requires a separate subscription. For example, if you’re on the $199 plan and have three members, the total cost will be $597. In contrast, tools like Supergrow offer better value, costing just $100 for a 10-member team account.
Agency setup: When managing multiple clients, you’ll need to onboard each one individually on Taplio and pay for their subscriptions. This can quickly become a significant hidden expense, especially if you're in the early stages of your agency.
AuthoredUp
AuthoredUp has two pricing plans.
Individual plan - $20 per month
One profile connection included
Editor with text styling, bullet points and preview
Full extension and platform access
Unlimited drafts, snippets and company pages
300+ hooks and post endings
1-click post reuse
Content analytics
Business plan - $15 per user per month
Everything in Individual plan
Connect multiple profiles
AuthoredUp sub-accounts
Organization management
Team analytics
Draft collaboration
Minimum 3 profiles
AuthoredUp has relatively low pricing. Their individual plan is best fit for individual creators, and the business plan is for teams.
Who Is the Ultimate Winner: Taplio or AuthoredUp?
Now that you have seen all the complete comparisons, it’s time to see the winner.
It might be anti-climatic to know this, but here, Taplio and AuthoredUp both win – for different use cases.
When it comes to an all-round LinkedIn personal branding tool – Taplio is a clear winner.
Here’s why:
AuthoredUp takes home the win for a native integration.
Here are Apollo’s pros and cons that led us to this decision.
Where AuthoredUp lacks, Taplio can make up for it.
That said!
Many users of Taplio are quite happy with the quality of AI content generation, engagement limitations, and, above all, their expensive pricing.
What if we told you there is another way to keep your costs down at the same value?
There is a more cost-effective (for professionals and teams) alternative to Taplio – Supergrow.
Let’s take a look at how it shines where Taplio lacks.
A Better Alternative to Taplio – Supergrow
Supergrow is one of the excellent options to look for when you do not want to pay heavy bucks to Taplio to create content and engage with others.
Trusted by many creators on LinkedIn, Supergrow is quite a powerful tool for growing your audience on LinkedIn like a pro.
It includes features like high-quality, on-brand content generation, 10x faster engagement, carousel maker, and more.
Next, let’s look at some key features that Taplio and AuthoredUp lack.
Key Features Comparison – Supergrow Vs. Taplio Vs. AuthoredUp
Let me help you with each feature and explain why Supergrow is the right choice over Taplio and AuthoredUp.
Some of the features we’ll be comparing are:
Content generation
Content repurposing
Engagement
Pricing
1. Content generation
Supergrow
With Supergrow, you don’t ever have to face a writer’s block, there are post templates available for you.
You just have to answer a few questions, and your post is ready.
The best part!
You can mimic your own content style by training the system on your previous content and ensuring consistency.
All the content generation features are on the starter plan of Supergrow, which is $19 per month.
This way, you can generate authentic and on-brand LinkedIn posts.
Taplio
In Taplio, there are not ready-made templates for you that can help you remove your writer’s block.
And there is no way to mimic your content style so the content generated is generic.
Apart from that, their pricing starts at $39 per month, and that too with the limitations on the content generation features.
That is going to rack up your expenses quite a bit!
AuthoredUp
No content generation feature!
As you can see, Supergrow is a clear winner here, as you can generate high-quality on-brand content at no additional cost or hidden costs.
2. Content repurposing
Supergrow
With Supergrow, you can re-purpose your content using different sources like:
YouTube videos and shorts
A blog or an article
PDF
Supergrow has a unique source for creating content from PDFs. And, as we all know, LinkedIn's carousels are nothing but PDFs.
So the point is you can create a text-based LinkedIn post using the carousels.
Taplio
Taplio also lets you create content from YouTube and articles, but it lacks a PDF option.
Aside from that, unlike Supergrow, you cannot format the content you create from YouTube videos based on the purpose of your post.
AuthoredUp
No content repurposing features!
Again, Supergrow is the clear winner here, as it offers more value and flexibility for content repurposing than Taplio and AuthoredUp.
3. Engagement
Supergrow:
With Supergrow, you can create a list of people to engage with and engage directly from Supergrow.
You don’t have to maintain a sheet or do bookmarks. You can create your custom feed.
And the important thing to note here is there is no limitation on the engage feature unlike other tools.
Taplio:
Taplio works the same way as Supergrow.
The only limitation you’ll have in the restrictions on the engage features.
The engage feature is available on Taplio's Standard plan, which costs $65 per month.
This could put a hole in your pocket.
AuthoredUp:
No engage feature!
Here, Supergrow also wins by providing an easy to use yet unlimited engagement capabilities at just $29 per month.
Pricing
Supergrow
Supergrow has 3 pricing plans.
Starter plan is best suited for creators who just content related features.
Pro plan is the best suited for everyday creators who are serious about growing on LinkedIn.
Team/agency plan is for teams and agencies.
Taplio
Taplio has 3 pricing plans too.
Taplio is the most expensive tool on the market. The pricing starts at $39 per month.
AuthoredUp
AuthoredUp has 2 pricing plans.
The pricing starts at $20 per month.
In the pricing part, Supergrow wins as the most economical tool for professionals and agencies.
It offers just the necessary features you’ll need to grow on LinkedIn while being reasonably priced.
Choose The Right Tool For LinkedIn personal branding
In the battle between Taplio Vs. AuthoredUp, we have learned that Taplio is much better suited for everything personal branding, while AuthoredUp is for content preview and analytics.
That said, if you’re looking for a LinkedIn tool that is far less complicated and cost-effective you should look at Supergrow.
It has far less complicated features and allows you to grow on LinkedIn.
Pricing is one factor that helps Supergrow stand out as a winner. Compared to Taplio and AuthoredUp, it offers more features in a lower price range.
You should sign up for the free trial of Supergrow to see how it can be the right tool for your needs.
