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10 Best LinkedIn Analytics Tools (Top Picks 2024)
Top 10 LinkedIn Analytics Tools You Can Use
Are you looking to take your LinkedIn game to the next level?
Whether you're an entrepreneur or a seasoned professional, LinkedIn has become the go-to platform for networking, personal branding, and career growth.
But here's the thing — simply having a profile isn't enough anymore. If you want to truly stand out and make the most of this powerful platform, you need to understand how you're performing and what's resonating with your audience.
That's where LinkedIn analytics tools come into play.
In this comprehensive guide, we've shared the top 10 LinkedIn analytics that can help you skyrocket your professional presence.
1 — AuthoredUp
AuthoredUp is an all-in-one LinkedIn content creation tool that helps individuals and businesses establish and scale their presence on the platform.
It's particularly useful for people who create posts, articles, and other types of content on the platform.
One of the best features of AuthoredUp is the post-formatting assistance. Simply put, it basically helps you format your LinkedIn posts by breaking up large blocks of text, adding emojis, and highlighting important sections to make the content more visually appealing.
By doing this, it enhances readability, which is crucial on a platform like LinkedIn, where many users tend to skim through posts quickly.
Apart from this, AuthoredUp also provides in-depth insights into post-performance and insights. With this, you can easily understand what works well in your posts (i.e. what types of content are getting the most views or engagement).
Additionally, the tool can even offer suggestions on how to improve upcoming posts so that you can consistently refine your content strategy for better results.
Also Read - Best AuthoredUp Alternative
Key Features of AuthoredUp
Post Formatting — AuthoredUp helps you create eye-catching LinkedIn posts. It lets you easily add bold text, italics, and emojis. The tool also suggests attention-grabbing openings and checks how easy your post is to read.
Save Ideas — With AuthoredUp, you can store your post ideas as drafts. This feature allows you to start working on posts and come back to finish them later when you're ready.
Calendar View — AuthoredUp provides a handy calendar where you can see all your LinkedIn content in one place. This makes it simple to plan your posts, analyze your posting schedule, and organize your content strategy.
AuthoredUp Pros & Cons
AuthoredUp Pricing
Individual Plan — $19.95 per month
Business Plan — $14.95/user per month
Similar Read - AuthoredUp Review 2024
2 — Inlytics
Inlytics is a LinkedIn analytics tool that is designed to help you understand and improve your performance on the platform by providing detailed analytics and insights.
It’s designed for professionals, marketers, and businesses that want to make the most of their LinkedIn presence.
By using Inlytics, you can track how well their LinkedIn posts, profiles, and overall activity are doing, which can help you adjust your strategy to grow your LinkedIn audience and increase engagement.
One of the core features of Inlytics is its ability to provide detailed statistics about your LinkedIn activity. This includes data on how many people view your posts, who interacts with them (likes, comments, shares), and how your audience grows over time.
In addition to post analytics, Inlytics also tracks profile performance. It helps you understand how often your LinkedIn profile is viewed, where those views are coming from, and how people are engaging with their profile.
This can be especially helpful for job seekers, recruiters, or businesses looking to attract potential clients or partners.
Key Features of Inlytics
LinkedIn Analytics — This feature helps you track and understand how well your LinkedIn profile and posts are performing. It shows you things like how many people viewed your posts, who’s interacting with your profile, and which posts are getting the most engagement.
LinkedIn Post Scheduling — With this feature, you can plan and schedule your LinkedIn posts in advance. Instead of posting manually each time, you can set up posts to be shared automatically at specific times that work best for your audience.
Inlytics Pros & Cons
Inlytics Pricing
Analyze — $12 per month
Professional — $20 per month
3 — SocialPilot
SocialPilot is a social media management tool designed to help individuals, businesses, and marketing teams manage and optimize their presence across various social media platforms.
It simplifies the process of scheduling, publishing, and analyzing social media posts, making it easier to stay consistent and organized with content creation. The tool supports multiple platforms like Facebook, Twitter, LinkedIn, Instagram, Pinterest, and more, all from a single dashboard.
The best feature of SocialPilot is post-scheduling. You can basically connect multiple social media accounts, and plan and schedule your post in advance. This helps you ensure that your content goes live at the best times for reaching the audience, even when the user is busy or offline.
In addition, SocialPilot also offers advanced content creation and analytics tools. This helps you discover and generate post ideas that can be shared on their social media pages, keeping their profiles fresh and engaging. The built-in analytics provide insights into how posts are performing, showing data such as likes, shares, comments, and overall engagement.
Based on these insights, you can optimize your LinkedIn strategy and focus on publishing content that resonates most with your target audience on the platform.
Key Features of SocialPilot
Multi-Platform Social Media Management — This feature lets you manage all your social media accounts (like Facebook, Twitter, Instagram, etc.) from one place. You can create, schedule, and post content across different platforms without having to log into each one separately.
Advanced Analytics & Reporting — This feature helps you see how your social media content is performing. It provides detailed reports on things like follower growth, post engagement (likes, comments, shares), and which types of posts are working best, so you can make data-driven decisions.
Team Collaboration Tools — These tools allow multiple people to work together on social media management. You can assign tasks, share feedback, and approve posts, making it easier for teams to work smoothly and stay organized.
White Label — With this feature, you can remove SocialPilot's branding and replace it with your own. It’s great for agencies or businesses that want to offer social media management services to clients under their own brand.
SocialPilot Pros & Cons
SocialPilot Pricing
Professional — $30 per month
Small Team — $50 per month
Agency — $100 per month
Agency+ — $200 per month
4 — Taplio
Taplio is a LinkedIn-focused tool that helps professionals and businesses optimize their presence on the platform by improving their LinkedIn content creation and engagement strategies.
It’s primarily aimed at users who want to grow their personal brand, connect with a wider audience, and generate more opportunities on LinkedIn.
The tool offers various features to make posting, networking, and analyzing performance on LinkedIn easier and more effective. However, the best feature of Taplio is the AI-powered content suggestions.
This feature helps you come up with ideas for LinkedIn posts by analyzing trending topics and industry-specific content and makes it easier to stay relevant and consistent.
Furthermore, Taplio offers detailed analytics that track the performance of your posts, profile growth, and engagement. These insights can help you understand what type of content is working, which posts are getting the most attention, and how their LinkedIn presence is evolving over time.
Also Read - Taplio vs Supergrow: Which is Best?
Key Features of Taplio
AI-Powered Content Creation — This feature uses artificial intelligence to help you write LinkedIn posts quickly. It can generate ideas, suggest improvements, and even create full posts for you, making it easier to share engaging content.
LinkedIn Post Scheduling — With this feature, you can plan and schedule your LinkedIn posts in advance. It allows you to set up posts to go live automatically at the best times, so you don’t have to manually post each time.
Engage & Build Relationships — This feature helps you stay active and build relationships on LinkedIn by suggesting who to engage with and how to interact with them. It gives you tips on how to comment, like, or message people to grow your network.
Find & Nurture Leads — This tool helps you discover potential clients or business leads on LinkedIn. It also assists you in keeping track of these leads and nurturing relationships with them over time, so you can turn connections into customers.
Analyze LinkedIn Statistics — This feature shows you detailed data about how your LinkedIn profile and posts are performing. It helps you understand what’s working well and where you can improve by providing insights into engagement, followers, and post performance.
LinkedIn Carousel Generator — This tool helps you easily create engaging LinkedIn carousel posts. Carousel posts are those where people can swipe through multiple slides, and this generator makes it simple to design and format them for better interaction.
Taplio Pros & Cons
Taplio Pricing
Starter — $39 per month
Standard — $65 per month
Pro — $199 per month
Similar Post - 7 Best Taplio Alternatives for LinkedIn Growth
6 — SocialChamp
SocialChamp is a social media management tool that is designed to help individuals, businesses, and marketing teams to manage social media accounts efficiently.
It allows you to schedule, publish, and analyze content across multiple social media platforms from a single dashboard.
As far as platforms are concerned, SocialChamp supports all popular social media networks including Facebook, Twitter, LinkedIn, Instagram, Pinterest, and Google Business Profile so that you can easily handle all social media activity in one place.
Just like other tools mentioned in this list, SocialChamp offers in-depth analytics and reporting features. Using these tools, you can see how well your posts are performing by tracking metrics like engagement, reach, and clicks.
In addition to this, the tool also offers content curation and team collaboration features. You can discover fresh content to share, and marketing teams can collaborate by assigning tasks or approving posts before they go live.
Key Features of SocialChamp
Post Scheduling — This feature lets you plan and set up social media posts to be published at specific times. You can create posts in advance and have them automatically shared at the best times for your audience.
Social Media Calendar — The social media calendar gives you an easy-to-read view of all your planned and scheduled posts. It helps you organize your content and see what’s going live on each platform at a glance.
Social Media Analytics — This feature provides insights into how your posts are performing. It shows you data like engagement (likes, comments, shares), follower growth, and other important stats to help you understand which content works best.
Social Inbox — The social inbox collects all your messages, comments, and interactions from different social media platforms into one place. This makes it easier to manage and respond to conversations without jumping between apps.
Social Listening — This tool helps you monitor what people are saying about your brand or topics related to it on social media. It tracks mentions, hashtags, and conversations so you can stay updated and join relevant discussions.
SocialChamp Pros & Cons
SocialChamp Pricing
Champion — $29 per month
Business — $99 per month
Agency — $299 per month
Enterprise — Custom pricing
7 — Hootsuite
Hootsuite is a popular social media marketing and management tool that helps individuals, businesses, and marketing teams manage multiple social media platforms from one place.
It allows you to schedule posts, monitor engagement, and analyze performance across platforms like Facebook, Twitter, Instagram, LinkedIn, and more. More importantly, it simplifies the process of handling social media, especially for users managing several accounts, by offering a unified dashboard.
The most powerful feature of Hootsuite is the ability to track social media performance. In simple words, it offers you analytics and reports that show how posts are performing, which helps users understand what’s working and what’s not. Metrics like engagement (likes, shares, comments), follower growth, and post reach can be easily monitored.
This, in turn, lets you adjust your social media strategy based on data-powered insights so that you can easily achieve your goals.
Apart from this, you can keep track of mentions, comments, and interactions in real time, which makes it easier to respond quickly to your target audience. Plus, the tool also supports team collaboration, so multiple people can manage social media accounts together, assign tasks, or approve content before it gets posted.
Overall, Hootsuite is a great tool if you want to simplify social media management, save time, track success, and improve engagement across multiple platforms.
Key Features of Hootsuite
Publish & Schedule — This feature allows you to create social media posts and schedule them to be published automatically at specific times. It helps you plan content ahead of time and ensures that posts go live when your audience is most active.
Social Media Analytics — This feature gives you detailed reports on how your social media content is performing. It shows metrics like likes, shares, comments, and follower growth to help you understand which posts are successful and how to improve your strategy.
Social Listening — Social listening helps you track what people are saying about your brand or topics of interest across social media. It monitors mentions, hashtags, and trends, so you can stay informed and engage with relevant conversations.
AI Content Creation — This tool uses artificial intelligence to help you write better social media posts faster. It can suggest content ideas, improve your writing, or even generate entire posts, making it easier to create engaging content.
Employee Advocacy — This feature encourages your employees to share company content on their personal social media profiles. It makes it simple for employees to promote the brand, expanding your reach and improving engagement by tapping into their networks.
Hootsuite Pros & Cons
Hootsuite Pricing
Professional — $99 per month
Team — $249 per month
Enterprise — Custom pricing
8 — Social Insider
Social Insider is an advanced social media analytics tool that offers in-depth LinkedIn insights.
It provides detailed insights into how your social media accounts are performing and allows you to compare your results with competitors.
With this competitor analysis feature, you can basically track and compare their social media performance with that of your competitors on platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok.
As a result, it gives you valuable information on how your posts are doing in terms of engagement, reach, and growth compared to similar brands or businesses, and ultimately helps you identify gaps and opportunities.
In short, Social Insider is a powerful tool for anyone looking to take their social media strategy to the next level.
The analytics, competitor tracking, and reporting features provide actionable insights that can help you improve your content, boost engagement, and maintain a competitive edge.
Key Features of Social Insider
Analysis & Benchmarking — This feature helps you measure the performance of your social media accounts and compare it with your competitors. It provides data on engagement, growth, and content effectiveness, so you can see how well you’re doing and identify areas to improve.
AI Instagram Listening — It uses artificial intelligence to monitor conversations and mentions on Instagram related to your brand or topics of interest. It helps you keep track of what people are saying, so you can stay informed and engage with your audience more effectively.
Social Media Data Integration — This feature allows you to connect all your social media data into one place. It helps you gather and analyze data from different platforms, making it easier to track your overall social media performance and make informed decisions.
Social Insider Pros & Cons
Social Insider Pricing
Adapt — $99 per month
Optimize — $149 per month
Predict — $239 per month
Enterprise — Custom pricing
9 — RivalIQ
RivalIQ.com is a social media analytics and competitive benchmarking tool that basically helps you track your performance and compare it with competitors.
The tool provides detailed insights into how well your social media content is performing across platforms like Facebook, Instagram, Twitter, LinkedIn, and YouTube. It also helps users understand trends and gain competitive advantages by keeping an eye on what others in their industry are doing.
The best part about Rival IQ is its powerful reporting tools which apparently allow you to generate customizable reports that highlight key performance metrics and make it easy to share insights with teams or clients.
Such reports help you track your social media progress over time, spot trends, and make data-driven decisions to improve your content strategy.
Key Features of Rival IQ
Competitive Analysis — This feature lets you compare your social media performance with your competitors. It shows how your posts, engagement, and follower growth stack up against others in your industry, helping you see where you stand and how you can improve.
Social Posts Analysis — This tool analyzes the performance of your individual social media posts. It provides insights on which posts are getting the most likes, comments, and shares, helping you understand what type of content works best for your audience.
Social Media Audits — This feature gives you a detailed review of your social media profiles. It checks things like content quality, posting frequency, and engagement levels, providing recommendations on how to optimize your accounts for better performance.
Social Listening — Social listening helps you monitor conversations happening online about your brand or industry. It tracks mentions, keywords, and hashtags across social media, giving you insights into what people are saying and allowing you to join important conversations.
Rival IQ Pros & Cons
Rival IQ Pricing
Drive — $239 per month
Engage — #349 per month
Engage Pro — $559 per month
10 — LinkedIn Native Analytics
LinkedIn Native Analytics is a built-in tool on LinkedIn that provides you with insights into how your posts, profiles, and pages are performing.
It’s available to all LinkedIn users, including individuals and businesses, and offers key data about how their content is being received by the target audience. In simple terms, it helps you understand your visibility and engagement on the platform, which can be useful for building a personal brand or growing your company’s presence on the platform.
The best part about LinkedIn native analytics is that when you publish a post, whether it’s an article, video, or regular update, LinkedIn provides data on how many people viewed it, how many interacted with it (likes, comments, shares), and where the viewers are coming from (by location, job title, or industry).
This information allows users to see what kind of content resonates most with their audience and adjust their strategy accordingly.
In addition to post analytics, LinkedIn Native Analytics also offers profile insights for individual users. You can see how many people have viewed your profile, where they work, and how they found you.
For company pages, LinkedIn Native Analytics provides deeper insights into follower growth, page engagement, and audience demographics.
These insights help businesses refine marketing efforts, create more effective content, and better understand their audience’s needs on LinkedIn.
Key Features of LinkedIn Native Analytics
Profile Views Insights — This feature shows you how many people have viewed your LinkedIn profile and provides details about who they are, such as their job titles and companies. It helps you understand who’s interested in your profile and allows you to adjust your content to attract the right audience.
Post Performance — This feature tracks how well your individual posts are doing by showing metrics like views, likes, comments, and shares. It helps you see which types of content engage your audience the most, so you can improve future posts.
Follower Demographics — This feature gives you information about the people following your profile, such as their job roles, locations, industries, and company sizes. It helps you understand your audience better and tailor your content to suit their interests.
Engagement Metrics — This feature shows you how people are interacting with your content, such as how many likes, comments, and shares your posts are getting. It helps you track engagement over time and see how effective your content is in sparking conversations or reactions.
LinkedIn Native Analytics Pros & Cons
LinkedIn Native Analytics Pricing
LinkedIn Premium (General Users) — $24.95 per month
LinkedIn Premium (Recruiters) — $49.95 per month
LinkedIn Premium (Job Seekers) — $19.95 per month
LinkedIn Premium (Sales Professionals) — $19.95 per month
Why You Should Use LinkedIn Analytics Tools
Before we jump into our list of top tools, let's take a moment to understand why LinkedIn analytics tools are so crucial for your professional or business success.
Here's why you should seriously consider using LinkedIn analytics tools:
1 — Gain Insights into Your Audience and Network
LinkedIn analytics tools give you a clear picture of who's checking out your profile and engaging with your content.
Using these tools, you can learn about their job titles, industries, and even where they're located. This information can help you make meaningful connections or tailor your content to your audience.
For example, let's say you find out that a lot of marketing professionals are viewing your profile. With this knowledge, you might decide to share more content about marketing trends or strategies. This could lead to more engagement and potentially new opportunities in the marketing field.
Or, maybe you discover that many of your viewers are from a specific geographic area. This could prompt you to focus on networking events or opportunities in that region.
2 — Optimize Your Content Strategy
LinkedIn analytics tools can help you cut through the noise and figure out what's actually working.
Instead of just posting and hoping for the best, you can see exactly which types of posts are getting the most likes, comments, and shares.
This insight allows you to refine your content strategy over time. Maybe you'll find that your how-to posts get a lot of engagement, while your industry news updates fall flat. Or perhaps you'll discover that posts with images perform better than text-only posts.
With this knowledge, you can focus your efforts on creating the kind of content that resonates with your audience, saving you time and increasing your impact.
3 — Track & Improve Engagement Rates
Engagement is a crucial element of your LinkedIn presence.
But it’s not about how many connections you have, but how much those connections are interacting with your content. Analytics tools help you keep a close eye on your likes, comments, and shares.
Having a high engagement rate means your content is resonating with your audience and that you're building meaningful relationships on the platform.
That means when you track these metrics over a long period of time, you can experiment with different types of posts, posting times, and engagement strategies.
For instance, you might find that asking questions in your posts leads to more comments, or that sharing personal anecdotes gets more likes. Later, you can use this information to steadily improve your engagement rates, building a more active and responsive network.
4 — Measure the Impact of your LinkedIn Activities
Whether you're using LinkedIn to find a new job, generate leads for your business, or establish yourself as a thought leader in your industry, it's crucial to know if your efforts are paying off.
LinkedIn analytics tools provide concrete data on things like profile views, connection growth, and even how your LinkedIn activity translates into website visits or inquiries.
This information helps you connect the dots between your LinkedIn efforts and your real-world goals. For instance, if you're job hunting, you might notice a spike in profile views after sharing a particular type of content. This could guide you to focus more on that content type to attract potential employers.
Or, if you're using LinkedIn for business, you might see a correlation between certain types of posts and increases in website traffic or leads. This kind of insight allows you to focus your time and energy on the activities that are truly moving the needle for your professional goals.
5 — Stay Ahead of Competition
Nowadays, many LinkedIn analytics tools offer features that allow you to benchmark your performance against others in your industry.
This basically lets you see how you stack up against others and identify aps in your strategy and opportunities for growth. This way, you can find out if your competitors are posting more frequently than you are, or that they're using certain hashtags that are gaining a lot of traction.
This information can inspire you to try new approaches and keep your LinkedIn strategy fresh and effective.
Remember, using LinkedIn analytics tools isn't about turning your professional networking into a numbers game. It's about gaining the insights you need to build more meaningful connections, share more valuable content, and ultimately achieve your professional goals more effectively.
Conclusion
As we've explored in this comprehensive guide, LinkedIn analytics tools can be a game-changer for your professional growth strategy.
If you leverage these tools successfully to your advantage, you can gain invaluable insights into your audience, optimize your content strategy, track your engagement, measure your impact, and stay ahead of the competition.
Remember, the key to success on LinkedIn isn't just about being present – it's about being strategic. With these tools, you can make data-driven decisions about your LinkedIn activities, ensuring that every post, comment, and connection counts towards your professional goals.
