Guides
11 ways to get LinkedIn post ideas
Are you struggling to come up with ideas to post on LinkedIn? Don't worry!
This guide will walk you through various methods for coming up with LinkedIn post ideas.
This guide will cover high-level ways to get ideas, and in future articles we will go into detail about each method to show how to get the ideas.
We will keep things simple and give you some easy ideas to try. Let’s go
1. Check Out Popular Posts
Look at posts that many people like and share:
Search on LinkedIn for popular posts in your niche
See what kind of posts get a lot of likes and comments
Look for topics that come up often in these popular posts
Think about how you can talk about these topics in your own way
Remember: Don't copy others. Use their ideas to spark your own thoughts.
2. Use Your Chats for Ideas
Your everyday talks can give you post ideas:
Write down questions that people often ask you at work and life
Think about interesting things you've talked about in meetings
Remember work chats you've had that taught you something new
Tip: Keep a small notebook or use your phone to write down ideas when you think of them.
Tip 2: Content creation is not a part-time job. You must remain active and keep your creator mind open at all times, as ideas can strike at any time and must be captured.
Example LinkedIn post: https://www.linkedin.com/posts/matt-kara-ari10_youre-working-for-free-my-wife-asked-activity-7254401224404324354--Fl7
3. Use Google Alerts
Google Alerts can help you find LinkedIn post ideas to post about:
Set up alerts for your name, company, and important words in your field
Look for new studies or facts about your work area
Keep an eye out for news about big names in your industry
Idea: Check your Google Alerts every day. Save interesting stories to use later.
4. Work in Public
Tell people about what you do at work:
Talk about your daily tasks and how you solve problems
Share things you've learned from your projects
Show people a bit about your work life
Tell others how you're learning new skills
Example post: https://www.linkedin.com/posts/agencygrowth_in-2021-i-sold-a-service-to-aman-for-3517-activity-7254401123971657730-IZDA
5. Leverage Your Journal
If you keep a journal, it can be a goldmine for content ideas:
Review past entries for professional insights or growth moments
Share how journaling has impacted your career or decision-making
Extract lessons learned or aha moments from your journal
Use journal prompts as inspiration for LinkedIn posts
Example post: https://www.linkedin.com/posts/nbroekema_gen-z-doesnt-care-about-branding-a-thought-activity-7254437065801527297-MxKZ
6. Reflect on Your Workday
At the end of each day, think about what happened:
Set aside 10-15 minutes at the end of each workday for reflection
Ask yourself: What did I learn today? What challenges did I face?
Consider: What advice would I give someone facing a similar situation?
Think about any interesting interactions or decisions you made
Or an interesting or unexpected thing happened with you?
Example post: https://www.linkedin.com/posts/marcussheridan_two-days-ago-my-credit-card-was-hit-with-activity-7252669360874442752-Nv1j
7. Study Other Creators in Your Market
Analyzing other creators' content can spark new ideas:
Identify top influencers and thought leaders in your niche
Regularly review their content to understand what topics they cover
Look for gaps in their content that you could fill
Consider how you can offer a different perspective on similar topics
Important: Always try to add your own thoughts. Don't just copy what others say.
Example post: https://www.linkedin.com/posts/louis-smith-b968a5b5_seo-shopify-activity-7254388599964536834-X6Ia
8. Repurpose Your Existing Content
Your own old posts and content can give you new ideas:
Break down long-form content (articles, presentations) into a series of posts
Update old posts with new information or perspectives
Create "best of" compilations from your most popular content
Transform written content into infographics or short video clips
9. Engage with Your Audience
Your audience can be a great source of content ideas:
Pay attention to comments on your posts for follow-up content ideas
Address common pain points or questions in your content and DMs
Share success stories or case studies based on interactions with your audience
Example post: https://www.linkedin.com/posts/jon4growth_jonathan-ive-crossed-13m-in-rev-and-activity-7254199387822661632-1D7q
10. Share Your Own Story
Be real with your followers:
Talk about mistakes you've made and what you learned
Share how you're getting better at your job
Discuss problems you're facing at work
Give advice based on your own work experiences
Example post: https://www.linkedin.com/posts/utsavpm_as-a-new-entrepreneur-i-fired-an-employee-activity-7240736133939122176-qrBQ
11. Talk to Others
Use your network to get post ideas:
Interview other experts in your field
Share the main points from these talks in your posts
Ask coworkers or mentors to share their thoughts on topics
Make posts that include ideas from several experts
Create "expert roundup" posts featuring insights from multiple professionals
Example post: https://www.linkedin.com/posts/simonsquibb_i-listened-in-on-the-biggest-tiktoker-in-activity-7254389556861353985-IoGa
Wrap-Up
With these tips, you'll always have ideas for LinkedIn posts. The idea is to share helpful information and your own thoughts.
The most important aspect and soft skill that you should develop is the ability to maintain an open creator mindset at all times. It is critical to write down the idea as soon as you have it.
