How to Write LinkedIn Comments: A Practical Guide
Utsav Patel
Updated: Oct 30, 2024
Are you just typing "Great post!" on LinkedIn content? You're missing out on a powerful brand-building opportunity. Comments are your chance to showcase expertise, build relationships, and grow your following - all without creating original posts.
In this guide, you'll learn proven strategies to write comments that get noticed and help grow your professional brand.
Why Strategic Commenting Matters
Before diving into specific techniques, let's understand why thoughtful commenting is worth your time:
Brand Visibility
New people discover your profile through your comments
Your insights reach audiences beyond your current network
Regular commenting keeps you visible in your industry
Network Growth
Meaningful comments attract new followers
Quality engagement leads to valuable connections
You build relationships with content creators
Authority Building
Well-crafted comments demonstrate expertise
Strong opinions help establish thought leadership
Consistent value delivery builds credibility
15 Powerful Comment Types
1. The Personal Take
Share your unique, authentic opinion about the post's content. Don't worry if others might disagree - authenticity matters more than universal agreement.
Structure:
[Point you're addressing from the post]
[Your experience with this specific point]
[The results or lessons learned]
[Optional: A question to engage others]
Example:
"Your point about daily content creation resonates strongly.
I've been creating content daily for 3 months now, and here's what actually worked:
Writing at the same time each day
Keeping a running list of ideas
Setting a 30-minute timer
The biggest surprise? The ideas flow easier now than when I started.
What's your content creation routine looking like?"
2. The Experience-Based Advice
Offer insights from your personal journey - things you wish you knew earlier in your career or business.
Structure:
[Acknowledge the post's point]
[Your professional insight]
[Specific example or application]
[Actionable takeaway]
Example: "Love this breakdown of content strategy.
From my experience working with 50+ clients, I'd add one critical step: Content auditing before planning. This helps identify:
What's working
Content gaps
Audience preferences
Quick tip: Start with your top 5 performing pieces and analyze why they worked."
3. The Case Study Comment
Share a brief case study that proves or expands on the post's point, using real results and specific numbers.
Structure:
[Reference post point]
[Initial situation]
[Actions taken]
[Specific results]
[Key learning]
Example:
"This social media strategy really works.
Case study from last month:
Client: B2B software company
Challenge: Low engagement
Action: Implemented your video-first approach
Results:
312% engagement increase
89 new leads
3 direct sales
Key learning: Short-form video > static posts"
4. The Step-by-Step Implementation
Break down how to implement the post's advice into specific, actionable steps.
Structure:
[Value statement]
[Implementation steps]
[Time/resource requirements]
[Expected outcomes]
Examples:
"Love this content batching concept.
Here's how I implement it:
Planning (1 hour)
Choose 4 main topics
Outline key points
Gather resources
Creation (2 hours)
Write all posts
Create visuals
Draft hashtags
Scheduling (30 mins)
Upload to scheduler
Set posting times
Plan engagement
Time investment: 3.5 hours Output: 2 weeks of content"
5. The Research-Based Addition
Add relevant research, statistics, or studies that support or expand on the post's message.
Structure:
[Connect to post]
[Research citation]
[Key findings]
[Practical implications]
Example:
"This matches recent research:
McKinsey's 2024 study found:
67% of B2B buyers prefer digital self-service
83% use 3+ channels
Digital engagement up 40% YoY
Translation for sales teams:
Optimize digital touchpoints
Create self-service options
Focus on omnichannel presence
Source: McKinsey Digital B2B Report 2024"
6. The Respectful Counter-Perspective
Don't be afraid to disagree, but do so constructively and professionally. Explain your reasoning and keep the discussion focused on ideas, not individuals.
Structure:
[Acknowledge merit]
[Present alternative]
[Supporting evidence]
[Constructive conclusion]
Example:
"Interesting perspective on daily posting.
However, our data shows different results:
3x/week = higher engagement
Longer posts = more comments
Focused topics > broad content
This might be industry-specific (B2B tech).
Perhaps the key is finding your audience's optimal frequency?"
7. The Problem-Solution Comment
Present a common problem related to the post's topic and provide your solution.
Structure:
[Common problem]
[Why it matters]
[Your solution]
[Results possible]
Example:
"Common challenge with LinkedIn algorithms: Posts dying after 2 hours.
Solution that's working for me:
Post when audience is online
Respond to comments within 30 mins
Engage with commenters' recent posts
Result: 4-6 hour engagement window consistently"
8. The Resource Sharing Comment
Brief: Add value by sharing specific tools, resources, or frameworks that complement the post.
Structure:
[Value of original post]
[Resource introduction]
[How to use it]
[Expected benefits]
Example:
"Great productivity tips!
Adding 3 free tools I use daily:
Notion - project planning
Clockify - time tracking
Canva - quick visuals
Quick setup guide: [Steps for each tool]
These save me 5+ hours weekly."
9. The Strategic Question Comment
Brief: Ask thoughtful questions that expand the discussion and show expertise.
Structure:
[Acknowledge insight]
[Strategic question]
[Your perspective]
[Open for discussion]
Example:
"Fascinating take on personal branding.
Question: How does this approach change for:
Different industries?
Company size?
Market maturity?
In tech, I've noticed [observation].
Curious about others' experiences across sectors."
10. The Trend Analysis Comment
Brief: Connect the post's content to current industry trends and future implications.
Structure:
[Post connection]
[Trend identification]
[Future impact]
[Strategic advice]
Example:
"This AI implementation strategy aligns with key 2024 trends:
Current shift:
73% using AI for content
45% for customer service
38% for data analysis
Where it's heading:
Personalization at scale
Predictive analytics
Automated optimization
Key preparation steps: [Strategic steps]"
11. The Template/Framework Comment
Brief: Share a specific template or framework that helps implement the post's advice.
Structure:
[Value statement]
[Template/Framework]
[Usage instructions]
[Success metrics]
Example:
"Love your content strategy. Here's my content planning template: Monday: Industry news Tuesday: How-to content Wednesday: Case study Thursday: Tips/Tricks Friday: Engagement post Content multiplier: Each post = 1 main + 3 supporting pieces"
12. The Actionable Summary
Brief: Summarize the post's key points and add immediate action items.
Structure:
[Key points recap]
[Action items]
[Priority order]
[Quick wins]
Example:
"Brilliant post on personal branding.
Key points:
Consistency > perfection
Value first, sell second
Engage daily
Action items:
Audit current brand
Define voice/tone
Create content calendar
Set engagement times
Start with: 15-min daily engagement"
13. The Results-Focused Comment
Brief: Share specific results and metrics from implementing similar strategies.
Structure:
[Initial situation]
[Actions taken]
[Specific metrics]
[Key factors]
Example: "Implemented this LinkedIn strategy:
Before:
500 followers
2% engagement
3 leads/month
After 90 days:
2,800 followers
8% engagement
15 leads/month
Key success factors:
Consistency (3 posts/week)
Niche focus
Engagement first hour"
14. The Best Practice Extension
Brief: Add industry best practices that complement the original post.
Structure:
[Validate post point]
[Best practices intro]
[Specific practices]
[Implementation tips]
Example: "Solid email marketing fundamentals.
Adding key B2B best practices:
Segmentation
By industry
By company size
By engagement level
Personalization
Decision maker level
Pain points
Company context
Timing
Tuesday-Thursday
10am-2pm local
Follow up sequence"
15. The Innovation Perspective
Brief: Share new or innovative approaches to the post's topic.
Structure:
[Acknowledge traditional approach]
[Innovative alternative]
[Implementation method]
[Results potential]
Example: "Traditional cold outreach works, but here's a new approach:
The "Content First" method:
Share valuable content
Engage with prospects' posts
Wait for them to check your profile
Connect with context
Results from last quarter:
80% acceptance rate
40% meeting rate
Zero cold messages sent"
Best Practices for Effective Commenting
Be Authentic
Use your natural voice
Share genuine experiences
Express honest opinions
Add Real Value
Go beyond basic agreements
Provide actionable insights
Share specific examples
Stay Professional
Maintain respectful tone
Use clear formatting
Check spelling and grammar
Engage Meaningfully
Reference specific points from the post
Ask thoughtful questions
Respond to other comments when relevant
Be Strategic
Comment early on trending posts
Focus on your target audience
Maintain consistency in your expertise areas
What to Avoid
Generic Responses
"Great post!"
"Thanks for sharing!"
"Agreed!"
Self-Promotion
Dropping links without context
Pushing your services aggressively
Making every comment about you
Negative Behavior
Personal attacks
Dismissive responses
Controversial statements just for attention
The Impact of Strategic Commenting
When done right, strategic commenting can:
Increase your profile visibility
Attract new followers
Build meaningful relationships
Establish industry authority
Create opportunities for collaboration
Remember: Commenting like everyone else makes you blend in. The goal is to be memorable, authentic, helpful, and occasionally fun while maintaining professionalism.
How to Get Started
Choose 3-5 thought leaders in your industry to follow
Set aside 15-30 minutes daily for meaningful engagement
Practice different comment types from this guide
Track which approaches get the most engagement
Adjust your strategy based on results
Your comments are mini-opportunities to showcase your expertise. Make each one count!
Conclusion
Strategic commenting is a powerful way to grow your LinkedIn presence without creating original content.
By implementing these seven commenting strategies and following best practices, you can build your brand, expand your network, and establish authority in your field.
Remember: The goal isn't to comment on everything, but to add genuine value when you do comment. Focus on quality over quantity, and stay true to your professional voice and expertise.
Start implementing these strategies today, and watch your LinkedIn presence grow through the power of thoughtful engagement.