How to Write LinkedIn Comments: A Practical Guide

Are you just typing "Great post!" on LinkedIn content? You're missing out on a powerful brand-building opportunity. Comments are your chance to showcase expertise, build relationships, and grow your following - all without creating original posts.

In this guide, you'll learn proven strategies to write comments that get noticed and help grow your professional brand.

Why Strategic Commenting Matters

Before diving into specific techniques, let's understand why thoughtful commenting is worth your time:

  1. Brand Visibility

    • New people discover your profile through your comments

    • Your insights reach audiences beyond your current network

    • Regular commenting keeps you visible in your industry

  2. Network Growth

    • Meaningful comments attract new followers

    • Quality engagement leads to valuable connections

    • You build relationships with content creators

  3. Authority Building

    • Well-crafted comments demonstrate expertise

    • Strong opinions help establish thought leadership

    • Consistent value delivery builds credibility

15 Powerful Comment Types

1. The Personal Take

Share your unique, authentic opinion about the post's content. Don't worry if others might disagree - authenticity matters more than universal agreement.

Structure:

[Point you're addressing from the post]
[Your experience with this specific point]
[The results or lessons learned]
[Optional: A question to engage others]

Example:

"Your point about daily content creation resonates strongly.

I've been creating content daily for 3 months now, and here's what actually worked:

  • Writing at the same time each day

  • Keeping a running list of ideas

  • Setting a 30-minute timer

The biggest surprise? The ideas flow easier now than when I started.

What's your content creation routine looking like?"

2. The Experience-Based Advice

Offer insights from your personal journey - things you wish you knew earlier in your career or business.

Structure:

[Acknowledge the post's point]
[Your professional insight]
[Specific example or application]
[Actionable takeaway]

Example: "Love this breakdown of content strategy.

From my experience working with 50+ clients, I'd add one critical step: Content auditing before planning. This helps identify:

  • What's working

  • Content gaps

  • Audience preferences

Quick tip: Start with your top 5 performing pieces and analyze why they worked."

3. The Case Study Comment

Share a brief case study that proves or expands on the post's point, using real results and specific numbers.

Structure:

[Reference post point]
[Initial situation]
[Actions taken]
[Specific results]
[Key learning]

Example:

"This social media strategy really works.

Case study from last month:

  • Client: B2B software company

  • Challenge: Low engagement

  • Action: Implemented your video-first approach

  • Results:

    • 312% engagement increase

    • 89 new leads

    • 3 direct sales

Key learning: Short-form video > static posts"

4. The Step-by-Step Implementation

Break down how to implement the post's advice into specific, actionable steps.

Structure:

[Value statement]
[Implementation steps]
[Time/resource requirements]
[Expected outcomes]

Examples:

"Love this content batching concept.

Here's how I implement it:

  1. Planning (1 hour)

  • Choose 4 main topics

  • Outline key points

  • Gather resources

  1. Creation (2 hours)

  • Write all posts

  • Create visuals

  • Draft hashtags

  1. Scheduling (30 mins)

  • Upload to scheduler

  • Set posting times

  • Plan engagement

Time investment: 3.5 hours Output: 2 weeks of content"

5. The Research-Based Addition

Add relevant research, statistics, or studies that support or expand on the post's message.

Structure:

[Connect to post]
[Research citation]
[Key findings]
[Practical implications]

Example:

"This matches recent research:

McKinsey's 2024 study found:

  • 67% of B2B buyers prefer digital self-service

  • 83% use 3+ channels

  • Digital engagement up 40% YoY

Translation for sales teams:

  1. Optimize digital touchpoints

  2. Create self-service options

  3. Focus on omnichannel presence

Source: McKinsey Digital B2B Report 2024"

6. The Respectful Counter-Perspective

Don't be afraid to disagree, but do so constructively and professionally. Explain your reasoning and keep the discussion focused on ideas, not individuals.

Structure:

[Acknowledge merit]
[Present alternative]
[Supporting evidence]
[Constructive conclusion]

Example:

"Interesting perspective on daily posting.

However, our data shows different results:

  • 3x/week = higher engagement

  • Longer posts = more comments

  • Focused topics > broad content

This might be industry-specific (B2B tech).

Perhaps the key is finding your audience's optimal frequency?"

7. The Problem-Solution Comment

Present a common problem related to the post's topic and provide your solution.

Structure:

[Common problem]
[Why it matters]
[Your solution]
[Results possible]

Example:

"Common challenge with LinkedIn algorithms: Posts dying after 2 hours.

Solution that's working for me:

  1. Post when audience is online

  2. Respond to comments within 30 mins

  3. Engage with commenters' recent posts

Result: 4-6 hour engagement window consistently"

8. The Resource Sharing Comment

Brief: Add value by sharing specific tools, resources, or frameworks that complement the post.

Structure:

[Value of original post]
[Resource introduction]
[How to use it]
[Expected benefits]

Example:

"Great productivity tips!

Adding 3 free tools I use daily:

  1. Notion - project planning

  2. Clockify - time tracking

  3. Canva - quick visuals

Quick setup guide: [Steps for each tool]

These save me 5+ hours weekly."

9. The Strategic Question Comment

Brief: Ask thoughtful questions that expand the discussion and show expertise.

Structure:

[Acknowledge insight]
[Strategic question]
[Your perspective]
[Open for discussion]

Example:

"Fascinating take on personal branding.

Question: How does this approach change for:

  • Different industries?

  • Company size?

  • Market maturity?

In tech, I've noticed [observation].

Curious about others' experiences across sectors."

10. The Trend Analysis Comment

Brief: Connect the post's content to current industry trends and future implications.

Structure:

[Post connection]
[Trend identification]
[Future impact]
[Strategic advice]

Example:

"This AI implementation strategy aligns with key 2024 trends:

Current shift:

  • 73% using AI for content

  • 45% for customer service

  • 38% for data analysis

Where it's heading:

  • Personalization at scale

  • Predictive analytics

  • Automated optimization

Key preparation steps: [Strategic steps]"

11. The Template/Framework Comment

Brief: Share a specific template or framework that helps implement the post's advice.

Structure:

[Value statement]
[Template/Framework]
[Usage instructions]
[Success metrics]

Example:

"Love your content strategy. Here's my content planning template: Monday: Industry news Tuesday: How-to content Wednesday: Case study Thursday: Tips/Tricks Friday: Engagement post Content multiplier: Each post = 1 main + 3 supporting pieces"

12. The Actionable Summary

Brief: Summarize the post's key points and add immediate action items.

Structure:

[Key points recap]
[Action items]
[Priority order]
[Quick wins]

Example:

"Brilliant post on personal branding.

Key points:

  • Consistency > perfection

  • Value first, sell second

  • Engage daily

Action items:

  1. Audit current brand

  2. Define voice/tone

  3. Create content calendar

  4. Set engagement times

Start with: 15-min daily engagement"

13. The Results-Focused Comment

Brief: Share specific results and metrics from implementing similar strategies.

Structure:

[Initial situation]
[Actions taken]
[Specific metrics]
[Key factors]

Example: "Implemented this LinkedIn strategy:

Before:

  • 500 followers

  • 2% engagement

  • 3 leads/month

After 90 days:

  • 2,800 followers

  • 8% engagement

  • 15 leads/month

Key success factors:

  1. Consistency (3 posts/week)

  2. Niche focus

  3. Engagement first hour"

14. The Best Practice Extension

Brief: Add industry best practices that complement the original post.

Structure:

[Validate post point]
[Best practices intro]
[Specific practices]
[Implementation tips]

Example: "Solid email marketing fundamentals.

Adding key B2B best practices:

  1. Segmentation

  • By industry

  • By company size

  • By engagement level

  1. Personalization

  • Decision maker level

  • Pain points

  • Company context

  1. Timing

  • Tuesday-Thursday

  • 10am-2pm local

  • Follow up sequence"

15. The Innovation Perspective

Brief: Share new or innovative approaches to the post's topic.

Structure:

[Acknowledge traditional approach]
[Innovative alternative]
[Implementation method]
[Results potential]

Example: "Traditional cold outreach works, but here's a new approach:

The "Content First" method:

  1. Share valuable content

  2. Engage with prospects' posts

  3. Wait for them to check your profile

  4. Connect with context

Results from last quarter:

  • 80% acceptance rate

  • 40% meeting rate

  • Zero cold messages sent"

Best Practices for Effective Commenting

  1. Be Authentic

  • Use your natural voice

  • Share genuine experiences

  • Express honest opinions

  1. Add Real Value

  • Go beyond basic agreements

  • Provide actionable insights

  • Share specific examples

  1. Stay Professional

  • Maintain respectful tone

  • Use clear formatting

  • Check spelling and grammar

  1. Engage Meaningfully

  • Reference specific points from the post

  • Ask thoughtful questions

  • Respond to other comments when relevant

  1. Be Strategic

  • Comment early on trending posts

  • Focus on your target audience

  • Maintain consistency in your expertise areas

What to Avoid

  1. Generic Responses

  • "Great post!"

  • "Thanks for sharing!"

  • "Agreed!"

  1. Self-Promotion

  • Dropping links without context

  • Pushing your services aggressively

  • Making every comment about you

  1. Negative Behavior

  • Personal attacks

  • Dismissive responses

  • Controversial statements just for attention

The Impact of Strategic Commenting

When done right, strategic commenting can:

  • Increase your profile visibility

  • Attract new followers

  • Build meaningful relationships

  • Establish industry authority

  • Create opportunities for collaboration

Remember: Commenting like everyone else makes you blend in. The goal is to be memorable, authentic, helpful, and occasionally fun while maintaining professionalism.

How to Get Started

Choose 3-5 thought leaders in your industry to follow

  1. Set aside 15-30 minutes daily for meaningful engagement

  2. Practice different comment types from this guide

  3. Track which approaches get the most engagement

  4. Adjust your strategy based on results

Your comments are mini-opportunities to showcase your expertise. Make each one count!

Conclusion

Strategic commenting is a powerful way to grow your LinkedIn presence without creating original content.

By implementing these seven commenting strategies and following best practices, you can build your brand, expand your network, and establish authority in your field.

Remember: The goal isn't to comment on everything, but to add genuine value when you do comment. Focus on quality over quantity, and stay true to your professional voice and expertise.

Start implementing these strategies today, and watch your LinkedIn presence grow through the power of thoughtful engagement.

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Grow on LinkedIn with Supergrow

Grow your personal brand on LinkedIn the simple, powerful, and affordable way with Supergrow.

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7-day free trial

Generate a post from Scratch

Generate post from audio

Generate a post from a PDF

Generate a post from a YouTube video

Generate a post from an article

Format your content

Engage like pro

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Grow on LinkedIn with Supergrow

Grow your personal brand on LinkedIn the simple, powerful, and affordable way with Supergrow.

No credit card required

7-day free trial

Grow on LinkedIn with Supergrow

Grow your personal brand on LinkedIn the simple, powerful, and affordable way with Supergrow.

No credit card required

7-day free trial

Generate a post from Scratch

Generate post from audio

Generate a post from a PDF

Generate a post from a YouTube video

Generate a post from an article

Format your content

Engage like pro

Carousel Maker